Every few years, financial media serves up the same clickbait headline: “The 60/40 portfolio is dead!”

As the founder of BYH, I’ve been watching this cycle since I entered the financial planning industry in 2007. The headline appeared during the financial crisis, popped up again during various market corrections, and I spotted it again just this year.

It’s designed to grab attention and spark anxiety. And it works.

But here’s what these headlines miss entirely:

Asking whether the 60/40 portfolio dead narrative is valid isn’t the right approach.

The real question is whether any generic allocation strategy makes sense without considering your specific situation.

Should My Portfolio Be 60/40? The Real Question About Portfolio Allocation

The question that actually matters isn’t “should my portfolio be 60/40?”

It’s, what should your portfolio allocation based on financial circumstances be, given your unique situation?

This is the fundamental difference between cookie-cutter investing and building an investment portfolio for the long-term goals you hold; a portfolio that aligns with the actual details and circumstances surrounding your day-to-day life and future plans.

Your “perfect” portfolio needs to account for factors that have nothing to do with what happened in the markets last quarter. That includes:

• Your current income and cash flow patterns. Are you in your peak earning years or transitioning to retirement? Do you have irregular income or steady paychecks? How you use money right now will inform part of your investment strategy.
• Your specific time horizons. Is this retirement money you won’t touch for 20 years? College funds needed in 8 years? An emergency fund that might be accessed next month? When you need the money will determine where and how it should be invested within your portfolio (or, if it should be invested at all).
• Your life stage and goals. Are you accumulating wealth, preserving it, or transitioning to spending it down?
• Your risk capacity vs. risk tolerance. “What you can afford to lose mathematically” and “what keeps you up at night” or “what you’re not worried about” are often very different  things. But a huge mistake that many investors make is in only accounting for their risk tolerance, which details how you feel about taking risk. Your risk capacity is also critical to understand if you want to properly manage the risk you do (and don’t) take.

The immediate market environment and whatever’s dominating headlines this year matters far less than these personal factors.

Avoiding Reactivity Is Not the Same as Ignoring the Present Reality

BYH isn’t an active investment manager. If we were, we’d be trying (and promising) to beat the market all the time.

Outguess everyone else. Know the next market-moving thing that somehow, every other investor and institution missed.

That’s not realistic.

Just because we don’t believe we can outperform the market year after year does not mean we sit on our hands or stick our heads in the sand, letting a “passive” strategy just float around and do what it does without paying any attention to it.

You can both put the focus on the specifics of your financial life and goals and also pay attention to what’s happening in the world around you.

We don’t build portfolios in a vacuum. When we construct and calibrate portfolios using context-based asset allocation principles, we absolutely consider the current economic environment across all asset classes.

Part of that consideration is consistently trying to poke holes in our philosophy and our overall strategy to see if our assumptions still hold true at the current moment.

We want to push and find the cracks, if they exist, in our thinking.

If there’s a weak spot, we want to find it fast and work to replace it with something stronger that makes more sense given the changing world around us.

A Real-World Example: When “Safe Haven” Assets Weren’t So Safe

Here’s an example of what we do to be proactive and aware, adjusting when the situation demands:

In the spring of 2025, something highly unusual happened in the Treasury market that perfectly illustrates why we can’t just “set it and forget it.”

When tariff discussions heated up in April, the potential global economic ramifications of trade surcharges spooked investors.

We’d expect this kind of uncertainty to trigger a “flight to quality.” In other words, investors typically move out of stocks and into what historically they have seen as the ultimate safe haven: bonds, and specifically, U.S. Treasuries.

That’s not what happened here.

Investors did flee stocks, but at the same time, they moved away from Treasuries and out of the U.S. dollar entirely. This was an extremely unusual move, given that the U.S. dollar has been the world’s primary financial safe haven for decades.

Investors abandoned Treasuries while interest rates remained elevated. That, combined with what seemed like growing skepticism about global confidence in the U.S. dollar as a store of value, resulted in significant market chaos and fear.

Fortunately, it didn’t escalate into a full crisis. Markets have since stabilized, the U.S. dollar has recovered, and consumer confidence has improved slightly.

Proactive Investment Management Allows for Proper Portfolio Allocation, Over Time

If we took a set-it-and-forget it approach, we would have ignored all of this as it happened. Instead, we focused on the exposure we have in US dollars through our chosen investments.

It’s a significant percentage of our portfolios – because the US is a significant part of the global stock market (US companies make up 64% of the MSCI All Country World index, as of summer 2025).

That exposure, plus exposure to Treasuries through bond funds, meant we had to question what steps we’d take should a move away from the US market become imperative.

It would have been a major decision, but the implementation would be simple: because of how we design our allocation and construct portfolios, we could easily shift more into our international equity and bond funds.

This ability to shift asset classes is one major reason we hold 10 to 15 funds in a portfolio versus a few funds that cover multiple asset classes, or a target date fund that is an “all-in-one” portfolio.

There is no way to make nuanced adjustments in those funds.

It’s important to understand that we did not (and still don’t) believe the global stock market in total is at significant risk in general.

But more acute risks exist, and some are more present and potentially problematic than others.

Risk You Can Control vs. Risk You Can’t

This brings us to a crucial point about creating a properly diversified portfolio that goes beyond the standard “don’t put all your eggs in one basket” advice.

We can’t avoid market risk when we invest. But we can diversify away from things like political risk, legislative risk, country risk and other specific risks.

Here’s what those actually mean:

• Political risk – What happens if U.S. policy decisions negatively impact dollar-denominated assets?
• Legislative risk – How might tax law changes affect different types of investments?
• Country risk – What if economic conditions in one region deteriorate while others remain stable?
• Currency risk – How do we protect against adverse exchange rate movements?

This is what a properly diversified portfolio looks like, and it’s what we seek to do when determining portfolio allocation.

It’s not just spreading money across different investments – it’s deliberately reducing exposure to risks you can actually control through strategic diversifying away from political risk and other concentrated exposures.

It’s also what we’ll continue to monitor as we consistently scan the landscape for potential threats or uncertainties that raise questions about the absolute best construction of our investment portfolios.

Generic Rules of Thumb for Your Investment Portfolio Won’t Provide the Best Results

This level of nuanced portfolio management is impossible with one-size-fits-all solutions. Whether it’s a simple 60/40 allocation, a target-date fund, or whatever the latest investment fad might be, generic approaches can’t account for:

• Your unique risk profile and time horizon
• Current market conditions and emerging threats
• The need for tactical adjustments based on changing circumstances
• Your specific financial goals and life situation

Every portfolio we build is custom-designed around these factors using context-based asset allocation principles.

That’s why the “60/40 portfolio dead” debate misses the point entirely – no single allocation formula should ever be applied universally, whether it’s 60/40 or any other generic split.

Your net worth and life savings aren’t just numbers on a statement. They represent your financial security, your family’s future, and the goals you’ve worked years to achieve.

Good stewardship of these assets is serious business. Here’s how we properly care for the portfolios of our clients at BYH. We are:

• Constantly monitoring the global landscape for threats and opportunities that could impact your portfolio
• Consuming research from the world’s top analysts and experts, including heads of global investing at firms like JP Morgan and Goldman Sachs
• Speaking directly with major fund managers at Vanguard, State Street, PIMCO, and other leading institutions
• Leveraging thousands of hours of professional research combined with our own decades of experience
• Stress-testing our assumptions regularly to ensure our approach remains sound

We’re not passive managers who set allocations and walk away.

We’re active stewards practicing proactive portfolio management who remain vigilant about changing conditions while maintaining focus on your long-term objectives.

Context-Based Asset Allocation: Your Portfolio Should Reflect Your Life (Not Generic Investment Rules… or Headlines)

At the end of the day, successful investing isn’t about following the latest market predictions or adhering to generic allocation formulas.

It’s about building an investment portfolio for life goals that reflects your unique circumstances, goals, and risk profile – then actively managing it as conditions change.

The next time you see a headline asking “is the 60/40 portfolio dead?” remember this:

The only approach that’s truly dead is the one that ignores the context of your personal finances and your plans, goals, and lifestyle.

Whether it’s 60/40, or 90/10, or any other generic split…

We believe a portfolio allocation based on your specific financial circumstances, goals, needs, limitations, and opportunities will better support you on your wealth-building journey than any one-size-fits-all solution.

Your financial situation is unique. Your portfolio should be, too.